Primark Click and Collect service
Which UK stores are testing the Primark Click and Collect service, and when might it start offering online deliveries?
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Primark has solely used its website as of late to provide buyers a sneak peek at the clothes that are now on sale. Recently, customers have been able to get stock information from nearby stores via the website, but they still need to visit their local stores to make purchases.
So, which retailers will allow customers to click and collect items, and will there soon be online orders and deliveries?
Which Primark locations are going to provide a click-and-collect option?
- The Associated British Foods (ABF)-owned high street shop will begin the experiment at 25 of its locations in the northwest of England.
- The trial will include free click and collect and in-store returns.
Primark will try its hand at internet shopping initially.
The change is a significant turning point for the inexpensive clothes shop, which has been reluctant to move its sales online despite the fact that the pandemic's lockdown of stores severely hurt its bottom line. Later this year, Primark will test a click-and-collect program for kids' clothing that will let shoppers order online and pick up their purchases from one of 25 stores in the North West of England.
One of the only major clothing shops in the UK without an online presence, Primark's expansion may signal the beginning of a substantial push into eCommerce. Making children's clothing available through click and collect presents a "huge business opportunity," according to George Weston, chief executive of Associated British Foods, which owns Primark.
We have a thriving kidswear business, but Weston claimed that space has always been an issue. "We think this will solve the space issue and provide customers more reasons to visit our stores more frequently." But he said that it was unlikely the retailer will start offering online delivery. "It has a very high cost, a terrible return rate, and I believe it to be environmentally dubious."
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The UK to test Primark get into online sales with click and collect
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